Branding Business

It all begins with an idea. In the branding business, people talk a lot about the “big idea.” But I say, “Forget the big idea, go for a small idea.” There’s a fundamental paradox of business ideas: the bigger the idea, the simpler and more focused it will be …

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The potential for making your Hull business a success

Digital Marketing has a lot of potential for making your business a success.

Choosing the right Hull digital marketing agency is crucial to your business bottom line.

To help you find the digital marketing agency in Hull that will grow your business, here's a recommended set of ideas to consider …

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Building Relationships With An Influencer

While building a relationship with an influencer, your focus should also be on building a community together with their content. If you choose your partner wisely, they’ll have a natural appeal to your customers, and you’ll have a natural appeal to their community: what they care about is …

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Some Benefits Of Ketones Diet

Ketogenic diets are all the rage at the moment. They promise to cure every and all ailment you can imagine, as well as make you slimmer, stronger, more intelligent and live longer. All sorts of special supplements are sold claiming to make your body do better on this diet , or …

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Everyone Feels Unsure

Everyone feels unsure of themselves sometimes. Everyone feels vulnerable or insecure sometimes. We live in a world that can sometimes be hostile and hurtful, and so the urge to defend ourselves is real. We feel this urge to varying degrees. Some people feel it all the time because they never …

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Innovation Creates Advantages

An innovative late mover faces many of the same risks as a pioneer. Like a pioneer, an innovative late mover is offering something entirely new and untested. Consumers are unaware of the brand, but the late mover is entering a category in which it is likely to be judged by …

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Research Into Dementia

Research into dementia in the modern era has been dominated by the amyloid cascade hypothesis. However, while that hypothesis has produced tens of thousands of scientific papers, its clinical outcomes have, to put it mildly, been disappointing. Some commentators criticize this decades-long effort as a huge waste of money and …

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Your Learning Space

Setting up your entire home or even one room in it to look like a classroom will put you on the fast-track to feelings of failure. Sitting at a desk will not make your child an academic any more than standing in the kitchen will make him the next winning …

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Be Thankful

In our consumerist society, we tend to focus on what we lack, or on what other people have that we do not, whereas gratitude is the feeling of appreciation for what we already have. More than that, it is the recognition that the good in our life can come from …

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Challenges Of Globalisation

The increasing interconnection between the world’s economies has led to something that is truly remarkable: more progress for more people than at any time in human history. This is, in many ways, the story of globalization. At the heart of this story lies the spirit of openness to trade …

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First Impressions

You have five seconds. Yes, just five seconds. That’s it. All you have to do is make a first impression. First impressions are lasting, in life and in business. It’s true that you can sometimes change someone’s first impression of you, but it takes time–a lot …

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Website and Email

I can’t stress the importance of having your own domain website and a domain email for all business intents and purposes. First of all, having a website is a marketing method of its own. Not only that, but there are tremendous numbers of benefits linked to having a website …

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How Comfortable With Change Are You?

As an entrepreneur, you’ll have to change your business model to adapt to success, and frequently. If one plan isn’t working, you’ll have to scrap it and start over. Failure happens often, but can quickly turn into success with a little change. Very rarely does an entrepreneur …

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Road West On Highway 66

As you continue west, the towering skyscrapers of the Chicago skyline will not have faded from the rearview mirror when you turn southwest onto Ogden Avenue. The roadside landscapes through west Chicago and the old North Lawndale neighborhood, once part of the Al Capone crime syndicate empire, are littered with …

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Empathy Can Be Persuasive

I’m not sure empathy can be taught. It seems more likely to me that the ability to really feel for another person is something you either have or don’t have. And clearly, it exists on a spectrum. Some people are incredibly empathetic; others have empathy only for family …

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What’s Video Good For?

In a board game, players have to track how much money is left in the bank, which pieces are in play, how high the water level rises. A deck of cards can keep players from knowing in what order pieces will come into play, dice can generate random outcomes to …

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Marketing and Media

Digital technology, including social media, presents many traps for the unwary, some of them legal, some more social or reputational, as I learned in the anecdote. In the digital publishing world, authors are increasingly expected to engage in their own marketing and publicity, often on their own dime. The technology …

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America’s Imperial Experience

Relative to other places, the USA is a young country – although it has existed for nearly a quarter of a millennium, which is more than enough time for successive historical influences to have accumulated, each leaving its mark on the country’s development. With a little historical imagination, it is …

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Clearing Your Space And Relax

I love the physical focus of yoga. The emphasis on getting grounded and tuned in to our bodies is an access point to our power. Asana practice is a waking up and energetic clearing out that directly connects us to our bodies, which is the space in which we exist …

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The Endowment Effect

In a nutshell the Endowment Effect is referred to in human studies as the action of taking something, labeling it as “ours” and then integrating it into our sense of identity. This is the reason why we go crazy when the neighbors dog steps unto our lawn. It is a …

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