It all begins with an idea. In the branding business, people talk a lot about the “big idea.” But I say, “Forget the big idea, go for a small idea.” There’s a fundamental paradox of business ideas: the bigger the idea, the simpler and more focused it will be. Big ideas are small—simple, focused, and specific—so that they can occupy a unique niche and dominate their category. The best business and product ideas come from drilling down and being very targeted and specific. Drill down until you come up with a way that your brand can be superlative. A dedicated Web Design Agency can provide a wide variety of services depending on their clients particular needs.
That way, you’re building a business on something that’s small enough to own and create a brand identity around and that will get you big results. You and your business will stand for something, rather than being a mashup of who knows what. All good branding involves sacrifice—you must sacrifice the things that don’t belong to the core business idea. Too many entrepreneurs stumble over this simple reality. When expressing their business idea, they ramble on and on for fifteen minutes, leaving their listeners (investors, potential clients, potential employees) scratching their heads. Either they haven’t zeroed in on what they want to accomplish or they haven’t figured out how to express it simply. Whatever the case—they are not yet ready for business. To further understand why hiring a Branding Agency Manchester is a smart decision for any company in need of a rebrand, it helps to take a look at the unique areas of value that a branding firm can offer.
So get a clearly focused business idea. You don’t want to be an apple and orange business. You want a clear-cut business that you can define easily and effortlessly. Your simple sentence that defines your business will serve you well when pitching your idea to investors, attracting talent, talking to the press, and, most especially, connecting with your customers. Appointing a creative agency can be a big decision for any business.
“SMALL” IDEA: a simple, focused brand promise that defines what’s special about your brand. Your brand idea is your tagline or mantra for your business that expresses the core concept. It’s the promise of what your brand will offer customers that others don’t. For example, FedEx’s brand promise is its advertising tagline: “Your package will get there overnight. Guaranteed.” The Japanese retailer Uniqlo’s tagline is “Made for All,” reflecting its mission of creating stylishly simple casual clothes for all to wear. For its fruit smoothies, the U.K. company Innocent uses the tagline, “The fruit, the whole fruit, and nothing but the fruit.” In breakthrough branding, you’ll find that you always convey the most when you say the least. So make it simple. You must figure out a way to articulate clearly, for yourself and others, what the business is, who it’s for, why it’s needed, and why it will be a success. The role of branding agency london is to create, plan, measure and manage branding strategies for clients, including support in advertising and other forms of promotion.
Your business idea should be short enough to write on the back of a business card. You want a phrase or sentence, not an elaborate paragraph. Another way of looking at it is, if you can’t explain your business idea successfully to a ten-year-old, you don’t have a clear-cut idea for your business. You need to be able to sum up what your business is and why it matters. As Einstein said, “Everything must be as simple as possible, but not simpler.” Your sentence should contain a keyword or phrase that you want everyone to associate with your brand. Think of the way big brands try to own a word or phrase, like Google owns “search,” Volvo owns “safety,” and FedEx owns “overnight.” So when people think of your brand, they think of “X.” Or when they think of “X,” they think of your brand. Many a Branding Agency offers the benefit of having worked in a broad cross-section of industries.