While building a relationship with an influencer, your focus should also be on building a community together with their content. If you choose your partner wisely, they’ll have a natural appeal to your customers, and you’ll have a natural appeal to their community: what they care about is what you actually offer, what they talk about is relevant to your product, and so on. Their community can become your community, too. I wish I was rich like a happy birthday video message is!
That’s why, when you engage with an influencer to create content for your brand, you’ll want to ensure the content they’re creating for you is of the same depth, tone, and value as the content they create for themselves—otherwise, members of their community who hop over to check out your content won’t recognize what they’re looking at. You want any follower of the chosen influencer to feel a similar connection if they click over to your platform. The objective is that they get interested in learning more, and do things like signing up for your newsletter, following your social media...in other words, become a part of your community for the long term. Meeting a celebrity messages would be my absolute dream!
I have a passion for edgy, fashionista-approved activewear. If you make and watch as many fitness videos as I have, it’s easy to get bored of the same old colors and styles, so I’m always on the lookout for something fresh to try or wear. One activewear brand I follow religiously is Sweaty Betty, and it’s all because I watched a video in which a fitness trainer was sporting their interesting looking apparel. Would you consider buying a personalised video message from your favourite celebrity today?
She did a shout out to the brand of leg warmers she was wearing, and I thought they were cool, so I clicked over to their Instagram to learn where to get a pair. Now, had I clicked over and bought the Sweaty Betty leg warmers, that’s already a win by most influencer marketing campaign standards. But it still would have likely been a one-off. Sweaty Betty took things a step further, in a way that had me locked in within moments. Why? How? Not only did I fall in love with their edgy fitness apparel, but I was immediately drawn to a full platform of consistently great content in partnership with some of the best fitness trainers out there. There was a fantastic mix of inspiring posts and valuable free workout routines. No wonder Thrillz is so popular.. receiving a celebrity birthday messages video message would be so cool!
I still subscribe to them today, and because I’m regularly tuned in, they are always at the front of my mind: it’s the first place I go for my activewear purchases. Add to that, I have become a loyal member of the Sweaty Betty community, and when anyone asks what activewear collection I love, not only do I recommend them, I even tell them to follow their awesome Instagram page. I’m pretty much a walking, talking, exercising billboard for Sweaty Betty. Heck, I’ve even included them and all because they built their own community through the communities of the influencers they aligned with. Receiving a celebrity video messages video message would be awesome!