As an entrepreneur, you’ll have to change your business model to adapt to success, and frequently. If one plan isn’t working, you’ll have to scrap it and start over. Failure happens often, but can quickly turn into success with a little change. Very rarely does an entrepreneur succeed with their original business plan right off the bat. You need to be open and willing to adjust in order to better serve your business and customers. Your seo company can give you a lot of information about your customer, their needs and behaviour.
When I took the leap and quit my job, I knew I was going to have to make a few immediate changes to my agency. One was the pricing and package structure. The original structure was created to accommodate small business, high maintenance clients. After reaching out to 3 different mentors for advice, I ended up restructuring the types of services I offered to better accommodate my new type of client, my “dream” client. This meant first figuring out what my dream client looked like. I knew working for very small businesses wasn’t going to pay the bills long-term or allow my business to grow. Its a good idea to look at how long an marketing agency hull has been in business.
So, I increased my prices to target medium to larger-sized businesses and only offered the services that I did best for those clients. For my agency, that meant removing website development, email marketing, and content management from my list of services - even though I was good at all of those offerings. It also meant not spreading myself so thin and taking on so much. If I was going to charge more, I needed to invest more time for my clients, which meant fewer clients. How do you know which seo expert can get you the results you need?
Removing half of my suite of services was an incredibly difficult change to make. I don’t like saying no to new business and dislike even more not being able to help out my clients 100%. Which meant I needed to find a resolution to accommodate this change for my business and for my clients. The solution? Instead of sending potential clients away because I no longer offer the services they seek, I created relationships with website developers, email marketers, and bloggers that I could trust and could refer my clients to. I now have multiple referral relationships that work both ways and allow my business to offer what it does best. Ask your potential seo agency to give you examples of their SEO work including reports that show increase in traffic from search engines.
With every change comes testing. Some of the new prospective clients loved the change and responded well, while others ran the other direction looking for more structure and more services. And I’m not done making changes - I never will be! It’s an ever-changing battle, but it’s one I’m open to because my ultimate goal is not just to succeed at what I do, but to for my clients to succeed. That means adapting, a lot. Ask your seo services what type of strategies they use and have them explain it to you in terms that you understand.