Digital technology, including social media, presents many traps for the unwary, some of them legal, some more social or reputational, as I learned in the anecdote. In the digital publishing world, authors are increasingly expected to engage in their own marketing and publicity, often on their own dime. The technology makes it easier than ever for authors to engage directly with their readers, although the amount of information online can be overwhelming and can make it difficult for any particular author to stand out. As a consumer, its important that you do your research on any London SEO Agency that you intend to hire.
Authors increasingly engage in online marketing campaigns involving things like cover reveals, swag, contests, giveaways, and book trailers. Many authors have their own YouTube channels, maintain email lists for online followers, and participate in blog hops and other cross-promotional efforts. Authors often find themselves spending almost as much time marketing and publicizing their work as they do actually writing it. When you choose an seo agency you instantly gain access to advanced tools and expertise.
If you’re someone who likes digital technology and social networks, the lure of these online platforms can be irresistible, and fun. If you’re more hesitant about going online, these marketing efforts can feel like a chore. However you feel about interacting online, it’s part of the modern publishing game for better or worse. If you want search engines to be a consistent source of new business then you need an search authority to keep you up to speed with the latest developments.
When you interact online, you should be conscious of the legal issues that can arise in this context. The good news is that most of them are the same kinds of issues we’ve already covered earlier in this book—things like making sure you don’t infringe other people’s copyrights or trademarks in your online posts, and that you don’t defame other people or invade their privacy. You should also try to comply with the terms of service of the online platforms you use—the contract terms imposed on you as a condition of using a service like Facebook, Twitter, or Instagram. We’ll talk about common terms of service below. From high-level onsite SEO evaluation tools to resources for competitive link analysis and in-depth keyword research, an seo services has the cutting-edge tools your brand needs to succeed in todays digital world.
Not much of this information is necessarily specific to authors. Everyone engaging online is supposed to follow the law, just like you’re supposed to follow the law in your regular interactions in the real world. However, there are some issues that may be particularly relevant to authors. For example, if you maintain a digital mailing list for fans, and if any of those fans reside in the European Union, you likely need to make sure you have consent from them to be on your mailing list in order to comply with EU law.
It’s important to emphasize that this chapter isn’t about how to be a successful online marketer. There are plenty of other resources for that, including a number of helpful websites—from simple how-to guides for novice website creators, to examples of authors with effective approaches to online marketing, to checklists of what really can work well on an author website. The best way to figure out what works for you is to check out various web hosting companies and social media platforms, and to talk to peers about what works for them. Google may be your best friend here!