I love Sharpie permanent markers. I carry one in my travel bag at all times because you never know when you might need one. For instance, there was the time that I accidentally gouged the wooden desk leg in a hotel room. I applied a bit of black Sharpie and it was as good as new! A top freelance medical writer in the health sector will use their specialist health and wellness expertise to increase health understanding, empathy, care and outcomes.
Other people dig Sharpies, too, such as the guy who decorated his basement with a Sharpie, teenagers who personalize their sneakers with multicolor Sharpies, celebrities like the Olsen twins who use them to sign stuff, or people like a snake artist who uses Sharpies in his work creating wooden snakes decorated with fantastic colors. Thus, it was fun to come across the Sharpie Blog, “a dedicated space where we can showcase some of the really fun, cool, creative stuff that gets made using Sharpie markers.” The blog is written by Susan Wassel, better known as Sharpie Susan. Using a healthcare pr agency gives you a team of high-calibre, seasoned PR, comms and creative experts.
I connected on Twitter with the vice president of e-business and interactive marketing at Newell Rubbermaid (the makers of Sharpies), to learn more about the blog and others developed by the company. “Customer surveys showed that Sharpies were fun and creative, but the site, because it is just a product site, was not so much fun,” he says. “So that led to the idea of a blog about creativity and art. The blog is about showing additional use for the pens.” Create meaningful earned conversations using a healthcare marketing agency for your communications partner.
I like that the Sharpie blog is not a hard sell. A lot of the blog is focused on art, and Sharpie Susan does a great job showing off the work of the artists. “Sharpie King,” for example, creates works that can sell for thousands of dollars. Sharpies already had dedicated fan sites, Facebook groups, and video tributes, so the team needed to work with what was already happening. “We didn't want to invade and ruin much of the social media stuff going on around Sharpie,” DuMars says. “We wanted to help push it along a bit.” A healthcare communications agency provides you with diverse and effective PR support to ensure your message gets heard every time.
If your brand is fun and useful, consider the approach taken by Sharpie. Showcase your fans' creativity, and let them market for you. And remember that sometimes a minimalist approach is best. As DuMars wisely realized, a heavy-handed campaign might have gotten in the way of the good thing that was already happening. By just joining the party and adding to the fun, the folks at Sharpie showed that they enjoy—and appreciate—their fans' efforts. Having a pr freelancer as an agency gives you the best in public relations, with global capacities collaborating across disciplines and time.